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Postfeminism is increasingly becoming a marketing tactic in today's media. Post feminism isn't easily defined and many meanings have been assigned to the term, the common understanding is that post feminism refers to an end of feminism. Within this idea feminism is no longer necessary or required as it promotes the idea of our society being now equal. Post feminism discourse is used in media to promote the idea of a female who is strong and powerful, she makes her own choices and is completely independent. Example of this are; wonder women, Sex in the City and claims such as "because your worth it". These promote an idea of an empowered women, but at the same time silence the need for feminism. Post feminism within a media context is closely inter tangled with consumerism, as the underlying goal of using this is to sell more of the product, while fueling the belief that women are consuming these materialistic items because they choose too. 

The idea behind this blog is awareness, it's about being critical of our environment and challenging social norms. Our signs "we need feminism" demonstrate this need for a social critique, and promote the idea that feminism is still necessary and that everyday people of all ages, genders and ethnicities within Auckland experience this need. 

I"ll be post-feminist in the post-patriarchy.

“By post-feminism I mean the kinds of ideas we hear mostly in Western media, popular and even political discourse, that women are now ‘free’ and ‘empowered,’ so we can now ‘have it all,’ we can now be ‘up for it’ like men, we can now ‘choose’ whatever we want. ‘Girls rule the world’ as Beyonce has told us. This can be rather hectic so we must remember to pamper ourselves at one fabulous spa or another, express our girl power by buying this makeup or that short skirt, and rejuvenate ourselves with this or that face cream or face lift ‘because we are worth it.’   -

http://www.blacklooks.org/2012/08/post-feminist-never/